Hi, I am Marco

Barcelona, Spain |

Languages:
Spanish: Native
English: Fluent
French: Fluent
German: Intermediate
Catalan : Beginner

Citizenships:
Spain, Canada, Chile

 

PROFILE SUMMARY

Senior Motion Designer with 25 years of experience driving motion strategy, workflow innovation, and digital campaign performance for global brands, currently at Ocado, the world’s largest online-only supermarket. Proven track record of pioneering AI-driven production pipelines, scaling multi-channel video performance, and establishing brand systems. Combines expert motion graphics execution with strategic agency, in-house, and line-management experience.

CORE EXPERTISE

  • Strategic Impact: Creative Direction, Campaign Performance, Workflow Optimisation, Brand Awareness, Vendor Negotiation

  • Motion & Production: Motion Design, Animation, Video Editing, Camera/Audio/Lighting Setup, Scriptwriting

  • Software & Tools: After Effects, Premiere Pro, Illustrator, Photoshop, Figma, Basic 3D (Cinema 4D, Blender).

  • AI & Workflow Innovation: AI Video and Image Generation (Google Flow, Nano Banana, Grok, Adobe Firefly, Sora, Runway, Kling AI, Midjourney), Bespoke AI Voiceover Creation (Eleven Labs), Generative AI Pipelines, Process Automation, Digital Workplace Tools

  • Performance Focus: Trained in Google’s ABCDs of Effective Video Ads (Attention, Branding, Connection, Direction). Specialized in high-retention 3-second hooks, dynamic visual pacing, and performance-driven A/B creative iterations.

MEASURABLE IMPACT & PROCESS INNOVATIONS
(Ocado Retail / Eat Creative)

  • Scaled Growth & Conversion: Elevated motion assets to steadily capture a larger share of acquisitions, now outperforming static creative across digital channels and directly contributing to 19.3K new weekly customers as of September 2026, a record number for the company.

  • Pioneered Brand Audio: Transformed silent, music-only video campaigns by initiating, testing, and developing a bespoke brand AI voiceover ("Olive")

  • Standardised Brand System: Designed and introduced animated idents across all Business-As-Usual (BAU) videos, establishing visual consistency that directly improved brand awareness metrics, and contributed to a complete Brand Redesign (Everything at Ocado/Purple World).

  • Integrated AI Video Workflows: Initiated and embedded cutting-edge generative AI video platforms into daily agency workflows, significantly accelerating turnaround times for complex creative assets.

  • Optimised Creative Operations: Led a multi-month analysis, contract negotiation, and rollout for a new royalty-free music supplier (Epidemic Sound), and helped transition our 1000+ colleagues to new collaboration platforms (Slack and Monday.com).

CAREER HISTORY & CLIENT HIGHLIGHTS

  • Senior Motion Designer — Eat Creative / Ocado Retail (London, UK)

    • Campaign Execution: Directed and delivered high-impact BAU, Seasonal and Brand campaigns (Testimonials, Easter, Summer, Christmas, Save and Splurge, Essentials, and Town Hall sizzle reels).

    • Leadership & Operations: Line-managed and mentored junior motion talent, optimising operational workflows and team hard/soft skills.

  • Agency & Freelance Video Production

    • End-to-End Execution: Delivered complete video production—from concept and scriptwriting to filming, sound, lighting, animation, and post-production.

    • Global Client Portfolio: Facebook, Pepsi, TikTok, KPMG, American Express, Estée Lauder, Ceridian, Lay's, Novo Nordisk, RBC Royal Bank of Canada.

Some of the photos I take on my daily walks